How Dominique Ansel Bakery Partnered with Shyp to Bring Christmas Treats Nationwide
All images courtesy of Dominique Ansel.
The Business Challenge
Among its three properties, Dominique Ansel is lucky enough to have a cult-like following around the United States and around the world. Between its revered cronut and other made-to-order baked goods, the team has always aimed to get its product to as many people as possible outside of the New York area — but baking small batches in limited space made it more difficult to reach fans in other locations. With an especially busy holiday season, Dominique Ansel’s growing team knew that it didn’t have the resources internally to meet demand and fulfill shipping efforts on their own.
How Shyp Helped
To help make shipping easier and more efficient, Dominique Ansel signed on with Shyp — just in time for the holidays, when shipping requests are at their peak. When the Christmas Morning Cereal launched and sold out in less than 3 minutes, Shyp kicked off the shipping process and was able to keep up with the high demand. With the help of Shyp’s paperless system and simple app-based platform, Dominique Ansel was able to deliver Christmas Morning Cereal to hungry fans around the country.
Hospitality is number one priority to Dominique Ansel — and the way they treat their customers shows it. During winter months in New York, the bakery hands out warm madeleine cookies and hot chocolate to visitors at the shop in line; in the summer, it’s lemonade. In partnership with Shyp, the shipping process was no different, helping Dominique Ansel’s customer service remain at an all-time high.
“Hospitality is very important to us, so we loved that our guests were kept in the loop with tracking info sent directly to them and support from the Shyp team,” says Kara Yu, Business Development Manager at Dominique Ansel. “Because we couldn’t see them face to face, we wanted our customers to feel taken care of and receive that same hospitality. It was great that guests could track their orders and I could know on my end exactly where their packages were. That personal touch makes a huge difference, and so it was nice to have that comfort from Shyp.”
Dominique Ansel’s customers were also pleased with the Shyp experience. As one explained: