Can packaging increase your business?
The main idea behind the introduction of packaging solutions was to protect the product. However, it has surpassed the primary notion of protection. According to Statista, luxury packaging's global market value will increase by 22 billion US dollars by 2025. This expenditure on packaging design and material comes at a high cost and an even higher gain.
Several factors impact sales for a business. Packaging design, packaging material, and even packaging color have an impact on business. However, packaging has often been the missed factor in the relationship with sales. Let's take a look at how packaging design can increase business and drive more sales.
The critical value of functionality in packaging solutions
The best packaging design with the best packaging material can fail due to a lack of functionality. Packaging solutions can increase sales by sticking to their initial function – protection of the product. Subsequently, functionality is critical, and it includes picking the right size and packaging design.
The right size of packaging will ensure that there is enough space for the product within the box. Additionally, filling extra space with craft or recycled paper will ensure that the product remains safe inside. Customers receiving products in the first-class condition with premium packaging are more likely to order again. The functionality of the packaging design and packaging material impact the consumer's first impression of packaging.
Creating brand recognition through packaging solutions impacts sales
Most companies spent a hefty amount when it comes to product research and marketing. However, many can't scale up their efforts into packaging solutions. A packaging solution designed to cater to the safety of the product while creating brand recognition is critical. Furthermore, premium packaging solutions allow brands to develop a deeper and more intimate connection with their consumers.
The best packaging solution is having a functional and unique packaging design along with packaging material. Ideally, customers should be able to recognize the brand merely from the packaging. Social media has also played a critical role in increasing the significance of packaging. Influencers and content creators unbox packages live and comment about the packaging. A good review from the right influencer can skyrocket the sales of any given product.
Packaging design can impact the subconscious mind of the consumer
Whether consumers realize it or not, packaging plays a vital role in their buying decision. A human mind is more likely to go towards a unique and attractive packaging design. So, businesses can attract consumers by creating a beautiful packaging design that works as the perfect packaging solution.
Introducing eco-friendly packaging material
Many brands today position and promote themselves as eco-friendly. So, the packaging material must convey the same idea. Eco-friendly packaging solutions will attract consumers who appreciate and demand eco-friendliness in their products. However, the brand must market itself as eco-friendly and then provide creative packaging solutions on the same pattern. Additionally, brands need to understand that eco-friendly packaging solutions should still be attention-grabbing and unique. It can play a vital role in increasing sales and grabbing consumers' attention by luring them via packaging material. Additionally, as per Statista, many consumers are now willing to pay extra for eco-friendly packaging solutions.
Intelligent and straightforward packaging design and impact on sales
The consumer of today relies heavily on the internet. So, marketers have to develop a design that attracts the consumer while still highlighting the value of the product. High-quality packaging design that can convey the use and purpose of the product is in fashion. Your packaging design should have the emotional and intelligent element to communicate with the consumer. Hence, it can play a vital role in increasing sales of the product.
Honest packaging design is vital for sales
A brand can lure consumers into buying for the first time with dishonest and attractive packaging. However, they can retain and turn them into returning customers with the same tactic. So, it is critical to be honest in the design. Consumers develop expectations about the product through analyzing the design. So, an honest packaging design will ensure that you have returning consumers. Ultimately, it will prove its significance and impact on sales.
The combination of color and logo in packaging design
Packaging material conveys the quality of the contents used in packaging. However, packaging design says a lot more. A packaging design with a unique, emotionally appealing, and attractive combination of color and logo can be phenomenal. So, a lot of attention should be paid to logo design and color combination in packaging. Many consumers recognize brands through their unique and attractive packaging. So, color and logo can also impact sales.